• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • Marketing Tips Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

Doug / August 23, 2016

We found out who was visiting our website. Sort of!

a40084ca-5085-46c8-8558-75aa0fd602c0If you remember my marketing tip from two weeks ago, I had a call from a company called Lead Forensics who said they could tell me what businesses were visiting my website and what pages they were looking at. Of course, I wanted to know who was visiting our site, so I said yes.

They gave us a free tutorial and a two-week free trial to show us how it worked. They called back this week with the results of our free trial. As it turns out, it does work, kind of.

It captures the IP address of companies that visit your site that they run through their database to come up with a business name. This only works for business to business.

To be honest, we did get some names of companies that were visiting our site, but not all of them. I asked some clients to visit our site during the trial period. Some of them didn’t show up on the report.

This was not perfect, it kind of worked and I can see the value in it, for a larger company. One of the visitors was a company that was coming to our office for a meeting and was looking for our address. Many of the visitors to our site were looking for our contact information. We didn’t get any real leads from this trial, but I could see it potentially paying for itself down the road, although I don’t think the company from Russia really meant to go to our website.

We are still undecided on what to do with this yet, but it is intriguing. Stay tuned.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: lead generation, marketing tips, web analytics, website traffic

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Live Chat: Good or Bad?

May 16, 2022

I recently went through the process of buying a car – which, by the way, was a very trying experience with the lack of vehicles around. So like most consumers these days, I went to the websites first …

[Read More...] about Live Chat: Good or Bad?

What Do Customers Really Want?

May 4, 2022

Almost all customers, regardless of the business, want the following: convenience, speed, personal attention and good value. Think about it, isn’t that what you want when you do business with …

[Read More...] about What Do Customers Really Want?

What does a logo do?

April 19, 2022

It's a big decision, settling on the logo for your business or organization. Colours, fonts, graphics, and so much more. So many choices, making it hard to settle on what you'll present to the world …

[Read More...] about What does a logo do?

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2022 K!ERS

 

Loading Comments...