If you remember my marketing tip from two weeks ago, I had a call from a company called Lead Forensics who said they could tell me what businesses were visiting my website and what pages they were looking at. Of course, I wanted to know who was visiting our site, so I said yes.
They gave us a free tutorial and a two-week free trial to show us how it worked. They called back this week with the results of our free trial. As it turns out, it does work, kind of.
It captures the IP address of companies that visit your site that they run through their database to come up with a business name. This only works for business to business.
To be honest, we did get some names of companies that were visiting our site, but not all of them. I asked some clients to visit our site during the trial period. Some of them didn’t show up on the report.
This was not perfect, it kind of worked and I can see the value in it, for a larger company. One of the visitors was a company that was coming to our office for a meeting and was looking for our address. Many of the visitors to our site were looking for our contact information. We didn’t get any real leads from this trial, but I could see it potentially paying for itself down the road, although I don’t think the company from Russia really meant to go to our website.
We are still undecided on what to do with this yet, but it is intriguing. Stay tuned.