Almost all customers, regardless of the business, want the following: convenience, speed, personal attention and good value. Think about it, isn’t that what you want when you do business with someone.
When you look at your business, think about what customers may say about you. Put yourself in a customer’s shoes – would you be a satisfied customer? There are four things that customers want. Are they getting them at your business?
Convenience.
We live in a hurried world where every minute counts. Customers want to buy from someone who makes it easy for them to learn about the product or service and ease of purchase. You know the questions that are asked most often from your customers. Make sure the answers to these questions are easy to find on your website.
Speed.
Customers want it NOW! Most online purchases are shipped over night. What about your business? Are you getting them what they want as quickly as you possibly can? If you can deliver quicker than your competitors, you will have the edge on future business.
Personal Attention.
One of the biggest beefs consumers have about the business world is that it’s getting harder and harder to find someone who will help you work through a problem. You have to be better at offering personal attention than your competitors are. Make your business stand out by offering personal attention and going the extra mile.
Good Value.
Customers want to feel like the product or service they buy is worth more to them than the money they paid. I have a client that says “our goal is to under promise and over deliver”. It is smart business if you can do this and it adds value to your product or service.
You can have the best website, coolest social media posts, the flashiest vehicle graphics, but is money wasted if you didn’t give the customer what they really wanted.
Another great benefit to giving customers the four things they really want, is that price does not become a big factor in their purchase decision. Think about what you are looking for when making a purchase. Think about how you like to be treated and treat your customers the same way.