• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • K!ERS QU!CK T!PS Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

Kent / April 19, 2022

What does a logo do?

It’s a big decision, settling on the logo for your business or organization. Colours, fonts, graphics, and so much more. So many choices, making it hard to settle on what you’ll present to the world on a daily basis. 

While you’re considering all these details, maybe it’s time to ask a very important question: What does a Logo do?

It’s simple!

A logo gives identity and brand recognition.

And that’s it!

A logo is meant to be memorable and make people think about your business and it’s a way to remind people of all the moments and memories they have when they interact with your brand. 

You want your logo to evoke recognition and help start a conversation, so that they will want to “check you out!”

One of the main problems that businesses often have is that they try to force their logo to do too many things, such as:

  1. Convey the brand story. Your brand is who you are and what you do, not what you sell or what you offer, and it’s rare for a brand to be able to bring all the important factors that go into your brand in a simple graphic.
  2. Communicate the product or services perfectly. Like your brand, your logo rarely can sum up everything about what you’re offering. It can give an overview, but it’s not a product brochure.
  3. Persuade the audience to buy. Your logo isn’t your head salesperson. It’s meant to be memorable, not close a deal or force the viewer along the customer journey.

Another problem many businesses encounter  is trying to have the “perfect” logo, when even the most basic design can be highly effective. Take, for example, the logo here.

This hand-drawn logo was created on a napkin, by the owners’ mother, nearly forty years ago, and it remains the logo for the largest franchised moving truck company in the United States. They have over 350 franchises, including 28 in Canada and 2 in the UK and Ireland. 

When all is said and done, your brand is what does all the heavy lifting, telling your story, sharing the emotion, conveying the ideas, and so on.

A logo isn’t your brand. It isn’t your story. It isn’t the key to business success. It’s the cherry on top of the ice cream sundae that is your brand.

So, when creating your logo, remember to keep it simple, symbolic and memorable!

Let us know if this helps.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: branding, logos

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Marketing Trends for 2023

January 5, 2023

Now that 2023 has arrived and we’re slowly emerging from our holiday festivities, it’s time to look ahead and get ready for some upcoming trends, and how they may affect your business. Interactive …

[Read More...] about Marketing Trends for 2023

Are you ready for what’s coming in 2023?

December 13, 2022

Once the holiday season ends and the calendar changes to January, we begin to focus on changes (resolutions) for the new year, both personally and in business. One resolution your business should …

[Read More...] about Are you ready for what’s coming in 2023?

Five Steps to Establishing Your Brand

November 29, 2022

You’ve got a business idea. It’s been rattling around in your brain for a while, and you’re ready to take the next step and make it a reality. There are so many things to tackle! Finding the right …

[Read More...] about Five Steps to Establishing Your Brand

Categories

  • Clients (1)
  • Kiers Quick Tips (8)
  • Large-Format Printing (5)
  • Marketing Tips (271)
  • Services (4)
  • Social Media Marketing (3)

Tags

advertising best practices branding business community content covid-19 customer experience customer relations customers customer satisfaction customer service email marketing event sponsorship facebook golf tournament google ideas identity large-format large-format graphics marketing marketing plan marketing tips networking newspapers photography promotion radio referrals sales search seo signage signs social media social media marketing sponsorship strategy tips trade show trade shows tv website websites

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2023 K!ERS

 

Loading Comments...