• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • Marketing Tips Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

Kent / April 19, 2022

What does a logo do?

It’s a big decision, settling on the logo for your business or organization. Colours, fonts, graphics, and so much more. So many choices, making it hard to settle on what you’ll present to the world on a daily basis. 

While you’re considering all these details, maybe it’s time to ask a very important question: What does a Logo do?

It’s simple!

A logo gives identity and brand recognition.

And that’s it!

A logo is meant to be memorable and make people think about your business and it’s a way to remind people of all the moments and memories they have when they interact with your brand. 

You want your logo to evoke recognition and help start a conversation, so that they will want to “check you out!”

One of the main problems that businesses often have is that they try to force their logo to do too many things, such as:

  1. Convey the brand story. Your brand is who you are and what you do, not what you sell or what you offer, and it’s rare for a brand to be able to bring all the important factors that go into your brand in a simple graphic.
  2. Communicate the product or services perfectly. Like your brand, your logo rarely can sum up everything about what you’re offering. It can give an overview, but it’s not a product brochure.
  3. Persuade the audience to buy. Your logo isn’t your head salesperson. It’s meant to be memorable, not close a deal or force the viewer along the customer journey.

Another problem many businesses encounter  is trying to have the “perfect” logo, when even the most basic design can be highly effective. Take, for example, the logo here.

This hand-drawn logo was created on a napkin, by the owners’ mother, nearly forty years ago, and it remains the logo for the largest franchised moving truck company in the United States. They have over 350 franchises, including 28 in Canada and 2 in the UK and Ireland. 

When all is said and done, your brand is what does all the heavy lifting, telling your story, sharing the emotion, conveying the ideas, and so on.

A logo isn’t your brand. It isn’t your story. It isn’t the key to business success. It’s the cherry on top of the ice cream sundae that is your brand.

So, when creating your logo, remember to keep it simple, symbolic and memorable!

Let us know if this helps.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: branding, logos

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Things I’ve Learned – Part 2

August 9, 2022

Because a lot of series finales are two-parters, this one will be as well.  Two weeks ago, I shared nine different things I learned over the years, which was how to treat customers and be …

[Read More...] about Things I’ve Learned – Part 2

Things I’ve Learned (Part 1?)

July 25, 2022

Believe it or not, I have learned a thing or two in the past 45 years. Here are just a few of the things I have learned. Do everything possible to give your customer a positive experience. …

[Read More...] about Things I’ve Learned (Part 1?)

Product Placement. Watch For It.

July 11, 2022

We all know that commercial television is fueled by advertising revenue. The more popular the show, the higher the advertising rates. There is another vehicle for advertising on television shows and …

[Read More...] about Product Placement. Watch For It.

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2022 K!ERS

 

Loading Comments...