In many cases, a potential customer’s first contact with your company is through your website. Look at your site from a customer’s perspective and think about how they perceive you. Is your home page good enough to make them pick up the phone and call you? One thing you shouldn’t do is underestimate the impact of your…
HOME PAGE TEXT
When a visitor reads the text on your home page, what do they think? Is it compelling? Does it tell them what they want to hear? Here are some tips for writing copy for your home page that will whet the interest of the visitor and make them want to do business with you.
- Don’t talk about what your company can do but what your company can do for them. Tell them how they will benefit when they use your products or services.
- Explain, right up front, what makes your company unique and what sets you apart from your competitors. Make sure you include your USP (unique selling proposition).
- Don’t be too long-winded. Most visitors won’t read more than a paragraph. Be brief and get right to the point.
- Invite the visitor to go further into your site to see what else you have to offer them.
- Make sure your home page text contains any words that users might use for a Google search. One of the first places a search engine goes to is the text on the home page of a website.
Don’t underestimate the impact that your home page text can have. It can be the first thing a prospective customer reads about you. Make sure it is as good as it can be.