• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • K!ERS QU!CK T!PS Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

Doug / June 22, 2020

What happened to great customer service?

I experienced some less than great customer service last week. In this day and age, I don’t understand how bad customer service even happens. Perhaps it’s a bad Covid-19 hangover, maybe it’s navigating the procedures and new normal of getting the business back up and running. Regardless, businesses need to give their new customers a buying experience they won’t forget, and they need to cater to their long-term customers like they are family.

Customers want to feel happier, smarter or wealthier after they make a purchase. While a customer may like your product, it could be your caring service that really presses their hot button. Often it’s a small thing that makes them come back time after time. In other words, it may not be how well your product or service WORKS that really counts, but how it makes the customer FEEL. For instance, if you sell a big-ticket item to a customer (car, boat, home, etc.), take a picture of them with their new purchase. Mail the photo to them with a thank you card (Canada Post mail, not email). They will be very pleased, will tell their friends and colleagues, and most likely will refer future business to you.

But one misstep in customer service could ruin a customer’s experience and they may never come back. Remember that people relay bad experiences to their friends and family more often than good experiences. It’s human nature. And don’t forget that 80% of sales usually comes from existing customers. Why not bend over backwards to keep them as a customer. It doesn’t take very many unsatisfied customers to impact business.

The lesson to be learned is, that no matter how small the purchase, or if a person is in your store and “just looking”, treat them as a long time customer. Why? Because if they have a good experience they will come back again and again. Don’t let up on great customer service no matter how insignificant the customer is. And really look after your long time clients, don’t just assume they will come back time and again.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: customer experience, customer relations, customer satisfaction, customer service

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Marketing Trends for 2023

January 5, 2023

Now that 2023 has arrived and we’re slowly emerging from our holiday festivities, it’s time to look ahead and get ready for some upcoming trends, and how they may affect your business. Interactive …

[Read More...] about Marketing Trends for 2023

Are you ready for what’s coming in 2023?

December 13, 2022

Once the holiday season ends and the calendar changes to January, we begin to focus on changes (resolutions) for the new year, both personally and in business. One resolution your business should …

[Read More...] about Are you ready for what’s coming in 2023?

Five Steps to Establishing Your Brand

November 29, 2022

You’ve got a business idea. It’s been rattling around in your brain for a while, and you’re ready to take the next step and make it a reality. There are so many things to tackle! Finding the right …

[Read More...] about Five Steps to Establishing Your Brand

Categories

  • Clients (1)
  • Kiers Quick Tips (8)
  • Large-Format Printing (5)
  • Marketing Tips (275)
  • Services (4)
  • Social Media Marketing (3)

Tags

advertising best practices branding business community content covid-19 customer experience customer relations customers customer satisfaction customer service email marketing event sponsorship facebook golf tournament google ideas identity large-format large-format graphics marketing marketing plan marketing tips networking newspapers photography promotion radio referrals sales search seo signage signs social media social media marketing sponsorship strategy tips trade show trade shows tv website websites

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2023 K!ERS

 

Loading Comments...