That’s the question many people ask when they see the square with the funny shapes in it. If you have a Smart Phone, then you probably know what it is. It’s called a QR code, which is short for Quick Response code. It really is just an updated version of a bar code that, when scanned by your mobile device, can be launched by your web browser. So after scanning the code, where does it take you? The simple answer is, wherever the owner of the QR code wants you to go.
If you drive by our office at 761 Union Street, you will see an A-frame sign with a large QR Code. Scan it and you will be taken to a page on our website that offers a discount on our large format printing, mounting and laminating. This is just one of many applications for these codes. Our new business card has a QR code that links directly to the home page of our website.
There are many other marketing applications for QR codes. Some companies are putting these codes on their product labels so customers can scan it in the store, to find out all about the product before they buy it. QR codes are also a great way to measure the effectiveness of your marketing. We have Google Analytics tracking traffic to our site from the code on our A-frame sign.
QR codes are now popping up in company brochures, trade show displays and posters. Imagine seeing a movie poster with a QR code, scanning the code and going directly to the trailer for that movie. Or including it on your tradeshow display, taking potential customers to a virtual tour of your business.
The possibilities for this application are limitless. Think about your business and how you could use this marketing tool to your advantage. It may open up some exciting new opportunities for you.