Plan WAY Ahead On Marketing
Nothing creates sales over time like keeping a good marketing campaign going. When your ad or message appears month after month after month, the repetition breaks through the glut of marketing messages. People not only start to notice your ad, but see your persistence as a sign that you are dependable, successful, and in it for the long haul.
But you can’t run the same ad all the time, you have to change it up and keep it fresh. Most business owners say they are too busy to think about coming up with something new. Empower a staff member with this task or have your agency or advertising rep do it for you.
Put some time aside at the start of the year to make a basic outline of what you want to advertise and when you want to do it. Share the plan with your radio, TV or newspaper rep and put the onus on them to remind you when it has to be done.
This is why it is so important not to think of marketing and advertising as the ad you will run next week, but to think about the marketing or ad you will run for the next six months, the next year, or even longer.
Planning this far ahead may seem like an impossible task, but you get surprising results just for trying. Once you start to look at marketing as a long term, consistent effort that takes advantage of valuable repetition, you will see how it can help your business.