When a potential customer, who you have never heard from before contacts you, do you wonder what made him pick up the phone and call your company?
If you really want to know, ask!
Most companies use multiple methods – from traditional media like newspaper, radio, TV and Yellow Pages, to new media like FaceBook, online ads and Google Adwords - to market themselves. Do you know which medium is working and which isn’t? An easy way to find out is to ask the caller how they found out about you.
If you do this each time you get a call from a new customer, you will know which marketing method is working and which isn’t. The same method can be used in retail. If you are having a sale, ask customers how they found out about the sale as you ring in their purchases.
For example, every time we receive a call from a new client at Kiers Marketing Group, we ask them the question. Five years ago, most of the callers said Yellow Pages. Now, the majority of callers say they Googled us. What does this tell me? We should move some of our marketing budget money around from Yellow Pages to search engine optimization and to Google Ad Words.
This is a proven method to find out which marketing methods are working for you and which aren’t. Many clients have completely changed the way they market themselves just by doing this one simple task. Many potential customers will tell you they were referred by a current customer. That’s good information as well, make sure you get the name of the person who referred them.
Try doing this. It won’t cost one cent of your marketing budget. And, it may change the way you are marketing your business.