• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • K!ERS QU!CK T!PS Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

Doug / March 3, 2017

You have to look the best, to be the best.

Having the lowest price won’t help if your prospect doesn’t trust you. Offering the widest selection and the most convenience won’t help if your prospect does not have confidence in your company.

You’ve got to face the glaring reality that prospects won’t call if they aren’t confident in your company’s abilities.

Think of this from a marketing perspective. Entire marketing efforts fail because inattention to seemingly unimportant details undermines the prospect’s confidence, even if that confidence was earned elsewhere.

Absolutely everything you do, that is called marketing, influences your credibility. This influence will be positive or negative, depending on your taste, intelligence, sensitivity, and awareness of this power.

A do-it-yourself logo or video can make your company appear amateurish. Any hint of amateurism in your marketing indicates the potential for amateurism throughout your company.

Be aware of this the moment you start your business, and if not then, right now. Begin the quest with the name of your company, your logo, your positioning statement, location, stationery package, brochure, business forms, interior decor, website, social media, even the attire worn by you and your staff. Do you look credible outside your business?

Credibility is not automatic but it is do-able. The idea is for you to establish your expertise, your integrity, your confidence, your professionalism, and therefore, your credibility. You have to look good and create a positive impression on your prospective customers.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: best practices, credibility, impressions, marketing tips, professionalism

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Marketing Trends for 2023

January 5, 2023

Now that 2023 has arrived and we’re slowly emerging from our holiday festivities, it’s time to look ahead and get ready for some upcoming trends, and how they may affect your business. Interactive …

[Read More...] about Marketing Trends for 2023

Are you ready for what’s coming in 2023?

December 13, 2022

Once the holiday season ends and the calendar changes to January, we begin to focus on changes (resolutions) for the new year, both personally and in business. One resolution your business should …

[Read More...] about Are you ready for what’s coming in 2023?

Five Steps to Establishing Your Brand

November 29, 2022

You’ve got a business idea. It’s been rattling around in your brain for a while, and you’re ready to take the next step and make it a reality. There are so many things to tackle! Finding the right …

[Read More...] about Five Steps to Establishing Your Brand

Categories

  • Clients (1)
  • Kiers Quick Tips (8)
  • Large-Format Printing (5)
  • Marketing Tips (275)
  • Services (4)
  • Social Media Marketing (3)

Tags

advertising best practices branding business community content covid-19 customer experience customer relations customers customer satisfaction customer service email marketing event sponsorship facebook golf tournament google ideas identity large-format large-format graphics marketing marketing plan marketing tips networking newspapers photography promotion radio referrals sales search seo signage signs social media social media marketing sponsorship strategy tips trade show trade shows tv website websites

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2023 K!ERS

 

Loading Comments...