• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

K!ERS

Marketing :: Design :: Printing :: Fredericton NB

  • Services
    • Marketing
    • Design
    • Printing
  • Featured Work
  • Marketing Tips Newsletter
  • The K!ERS Team
    • About Kiers
  • Contact Us
  • The K!ERS Blog

Doug / April 12, 2019

Are your Facebook posts effective?

There are many ways to measure how your Facebook posts are doing – including reach, impressions, referral traffic and click through rate. But really, the best way to tell how a post is doing, is by the number of engagements. Engagement measures the number of times someone took action on your post. This would include clicking a link, sharing your post, making a reaction, or leaving a comment.

Engagement is one of the most important Facebook metrics you can track. Engagement is a sign that people actually like the content. Another reason engagement is so valuable is the engagement may give your posts more exposure to a broader audience.

Facebook uses an algorithm to determine where your posts show up in your followers’ News Feed. The purpose of the algorithm is to surface posts that users are most likely to be interested in. If one of your posts receives a lot of engagement, that signals to Facebook that it’s popular, so they’ll be more likely to surface it to more of your followers.

View “Page Insights” on your Facebook page, where you can see all your posts and how they are doing. This will give you a good insight of what is working and what is not.

Share this:

  • Facebook
  • LinkedIn
  • Twitter

Related

Filed Under: Marketing Tips Tagged With: advertising, engagement, facebook, facebook advertising, social media, social media marketing

Primary Sidebar

Marketing Tips to Your Inbox

We look forward to providing you with insightful, time and money saving information on a regular basis. These messages are short, but full of useful info (they only take one or two minutes to read) and best of all, they're free.

Recently On the Kiers Blog

Live Chat: Good or Bad?

May 16, 2022

I recently went through the process of buying a car – which, by the way, was a very trying experience with the lack of vehicles around. So like most consumers these days, I went to the websites first …

[Read More...] about Live Chat: Good or Bad?

What Do Customers Really Want?

May 4, 2022

Almost all customers, regardless of the business, want the following: convenience, speed, personal attention and good value. Think about it, isn’t that what you want when you do business with …

[Read More...] about What Do Customers Really Want?

What does a logo do?

April 19, 2022

It's a big decision, settling on the logo for your business or organization. Colours, fonts, graphics, and so much more. So many choices, making it hard to settle on what you'll present to the world …

[Read More...] about What does a logo do?

Footer

Contact Us

761 Union Street
Fredericton, NB E3A 3P3
Google Map

506.444.0950

About us

With over 35 years in business, Kiers is a full-service marketing firm offering strategic marketing and planning, graphic and web design and large-format printing and installation.

Learn More

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2022 K!ERS

 

Loading Comments...