the Kiers Marketing Mixtape
Ideas & Inspiration
Recent Posts
Why Consistency is the Key to Social Media Success for Atlantic Canadian Businesses
Social media success is often painted as a quick win, but the truth is, consistency over time (plus a few paid ads) is what…
Continue Reading Why Consistency is the Key to Social Media Success for Atlantic Canadian Businesses
Small Business, Small Town, Small Market Size: Why You Can’t Afford Not to Sell Online
NOTE: Before we get to it, It should be noted that our Digital Marketing Manager, has lived in cities of each size below and…
Digital Advertising 101
If you’ve never paid for advertising OR, if you are a new business, read on to see how you build your strategy to build…
Advertising
Small Business, Small Town, Small Market Size: Why You Can’t Afford Not to Sell Online
NOTE: Before we get to it, It should be noted that our Digital Marketing Manager, has lived in cities of each size below and…
Digital Advertising 101
If you’ve never paid for advertising OR, if you are a new business, read on to see how you build your strategy to build…
Get People To Look Down On Your Graphics
Ever notice how something stands out when it’s out of its usual place? As humans, we’re naturally inclined to focus on advertising messages at…
Branding & Identity
Hop Slam: Crafting a Label for Picaroons’ Latest Brew
One of the most challenging (and fun) exercises a marketing firm can tackle is creating a label and campaign for a new beverage. You…
Continue Reading Hop Slam: Crafting a Label for Picaroons’ Latest Brew
Branding: Beyond Promotional Marketing for Business Success
Branding transcends marketing and encompasses all facets of your business or organization. To achieve success, it is crucial that every aspect aligns with and…
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Are Business Cards Still Relevant?
Depends on who you want to connect with With face-to-face meetings winding back up since COVID, our once-full boxes of business cards have slowly…
Exhibits & Signage
Now That’s a Good Sign
One of our readers had a question after our last post about store signs. “Should your phone number be on your storefront sign?” It’s…
Boost Your Business Visibility with A-Frame Signs
Maximize Business Exposure: Harness the Power of A-Frame Signs Looking for a powerful way to enhance the visibility of your business or promote an…
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Go BIG and Get Noticed with Large-Format Printing Services
As marketers, attending trade shows and consumer events has given us a unique perspective on what truly captures people’s attention. It’s clear that size…
Continue Reading Go BIG and Get Noticed with Large-Format Printing Services
Graphic Design
Hop Slam: Crafting a Label for Picaroons’ Latest Brew
One of the most challenging (and fun) exercises a marketing firm can tackle is creating a label and campaign for a new beverage. You…
Continue Reading Hop Slam: Crafting a Label for Picaroons’ Latest Brew
Are Business Cards Still Relevant?
Depends on who you want to connect with With face-to-face meetings winding back up since COVID, our once-full boxes of business cards have slowly…
Getting a Clearer Picture: A Guide to Graphic Design and Colour
Part One: Understanding File Formats for Design Projects In your career, whether for personal or business purposes, you may have encountered the need to…
Continue Reading Getting a Clearer Picture: A Guide to Graphic Design and Colour
Large-Format Printing
Get People To Look Down On Your Graphics
Ever notice how something stands out when it’s out of its usual place? As humans, we’re naturally inclined to focus on advertising messages at…
Now That’s a Good Sign
One of our readers had a question after our last post about store signs. “Should your phone number be on your storefront sign?” It’s…
Getting a Clearer Picture: A Guide to Graphic Design and Colour
Part One: Understanding File Formats for Design Projects In your career, whether for personal or business purposes, you may have encountered the need to…
Continue Reading Getting a Clearer Picture: A Guide to Graphic Design and Colour
Marketing Strategy
Small Business, Small Town, Small Market Size: Why You Can’t Afford Not to Sell Online
NOTE: Before we get to it, It should be noted that our Digital Marketing Manager, has lived in cities of each size below and…
Social Media Maze: Optimizing Content Creation in 2024
The social media landscape is a dynamic ecosystem, constantly evolving with new platforms emerging alongside established giants. To stay ahead of the curve and…
Continue Reading Social Media Maze: Optimizing Content Creation in 2024
Worry No More about Marketing Budgets
How do you determine the right marketing budgets? That single question remains one of the most perplexing for small businesses in Canada. With opinions…
Social Media
Why Consistency is the Key to Social Media Success for Atlantic Canadian Businesses
Social media success is often painted as a quick win, but the truth is, consistency over time (plus a few paid ads) is what…
Continue Reading Why Consistency is the Key to Social Media Success for Atlantic Canadian Businesses
The Impact of Social Media on Buying Decisions and Consumer Behaviour
NOTE: While we understand there’s a lot of information online to help businesses understand social media and, more broadly, digital media and how to…
Continue Reading The Impact of Social Media on Buying Decisions and Consumer Behaviour
Kiers Marketing Departs X (formerly Twitter)
It is with a slight bit of sadness that we announce our departure from X. This decision wasn’t made lightly, and we wanted to…
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Trade Show Materials
Go BIG and Get Noticed with Large-Format Printing Services
As marketers, attending trade shows and consumer events has given us a unique perspective on what truly captures people’s attention. It’s clear that size…
Continue Reading Go BIG and Get Noticed with Large-Format Printing Services
Achieving Trade Show Success with Engaging Booth Displays
Trade shows offer a golden opportunity for businesses to showcase their products or services, generate leads, and expand their network. To make the most…
Continue Reading Achieving Trade Show Success with Engaging Booth Displays
Web Design
Unravelling SEO: A Continuous Journey Beyond a Single Price Tag
In the digital era, Search Engine Optimization (SEO) continues to be an essential part of website marketing, driving visibility, engagement, and conversions. However, the…
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Do You Know Where Your Passwords Are?
Why Knowing Your Hosting Details Matters Do you have control of your website and social media accounts? This is a question that often leaves…
Unleash the Power of Google Analytics for Data-Driven Decision Making
Google Analytics and data in general are mandatory if you want to track and analyze your online traffic and gain valuable insights into the…
Continue Reading Unleash the Power of Google Analytics for Data-Driven Decision Making