the Kiers Marketing Mixtape
Ideas & Inspiration
Recent Posts
If You Wait Until Sales Drop, It’s Already Too Late
Hey there, Kiers Nation! Today’s blog post brought to you by a recent interaction we had while conducting standard sales outreach campaigns and were…
Continue Reading If You Wait Until Sales Drop, It’s Already Too Late
The Evolution of Consumer Loyalty in a Digital Economy
Consumer loyalty has transformed dramatically over the past few decades, moving beyond traditional brand allegiance to emphasize active engagement and shared values. For marketers…
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Top Graphic Design Mistakes We See: A 40-Year Perspective
As a marketing agency with 40 years of experience in New Brunswick, we’ve seen countless graphic design projects pass through our hands. Throughout our…
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Advertising
Why You Can’t Afford Not to Sell Online
NOTE: Before we get to it, It should be noted that our Digital Marketing Manager, has lived in cities of each size below and…
Digital Advertising 101
If you’ve never paid for advertising OR, if you are a new business, read on to see how you build your strategy to build…
Get People To Look Down On Your Graphics
Ever notice how something stands out when it’s out of its usual place? As humans, we’re naturally inclined to focus on advertising messages at…
Branding & Identity
Hop Slam: Crafting a Label for Picaroons’ Latest Brew
One of the most challenging (and fun) exercises a marketing firm can tackle is creating a label and campaign for a new beverage. You…
Continue Reading Hop Slam: Crafting a Label for Picaroons’ Latest Brew
Branding: Beyond Promotional Marketing
Branding transcends marketing and encompasses all facets of your business or organization. To achieve success, it is crucial that every aspect aligns with and…
Are Business Cards Still Relevant?
Depends on who you want to connect with With face-to-face meetings winding back up since COVID, our once-full boxes of business cards have slowly…
Exhibits & Signage
Now That’s a Good Sign
One of our readers had a question after our last post about store signs. “Should your phone number be on your storefront sign?” It’s…
Boost Your Business Visibility with A-Frame Signs
Maximize Business Exposure: Harness the Power of A-Frame Signs Looking for a powerful way to enhance the visibility of your business or promote an…
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Go BIG and Get Noticed with Large-Format Printing
As marketers, attending trade shows and consumer events has given us a unique perspective on what truly captures people’s attention. It’s clear that size…
Continue Reading Go BIG and Get Noticed with Large-Format Printing
Graphic Design
Top Graphic Design Mistakes We See: A 40-Year Perspective
As a marketing agency with 40 years of experience in New Brunswick, we’ve seen countless graphic design projects pass through our hands. Throughout our…
Continue Reading Top Graphic Design Mistakes We See: A 40-Year Perspective
Hop Slam: Crafting a Label for Picaroons’ Latest Brew
One of the most challenging (and fun) exercises a marketing firm can tackle is creating a label and campaign for a new beverage. You…
Continue Reading Hop Slam: Crafting a Label for Picaroons’ Latest Brew
Are Business Cards Still Relevant?
Depends on who you want to connect with With face-to-face meetings winding back up since COVID, our once-full boxes of business cards have slowly…
Large-Format Printing
Get People To Look Down On Your Graphics
Ever notice how something stands out when it’s out of its usual place? As humans, we’re naturally inclined to focus on advertising messages at…
Now That’s a Good Sign
One of our readers had a question after our last post about store signs. “Should your phone number be on your storefront sign?” It’s…
A Three Part Guide to Graphic Design and Colour
Part One: Understanding File Formats for Design Projects In your career, whether for personal or business purposes, you may have encountered the need to…
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Marketing Strategy
If You Wait Until Sales Drop, It’s Already Too Late
Hey there, Kiers Nation! Today’s blog post brought to you by a recent interaction we had while conducting standard sales outreach campaigns and were…
Continue Reading If You Wait Until Sales Drop, It’s Already Too Late
The Downsides of Hiring Freelancers for Marketing
Freelancing has become an increasingly popular option for small businesses. Whether it’s through personal connections or global platforms like Fiverr, hiring freelancers offers the…
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Top Social Media Marketing Trends in 2024
This is a follow-up and addition to our article about social media marketing at the beginning of the year which can be found here.…
Social Media
Social Media Mistakes Small Businesses Make
Social media is a powerful tool for small businesses, but when resources are limited, certain mistakes can seriously impact your performance. Here are the…
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Meta Business Portfolio, Accounts Center, Business Manager and Page
The new Meta Business Portfolio along with Accounts Center, Meta Business Suite, and Facebook Business page are complex. However, they are just interconnected tools…
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Top Social Media Marketing Trends in 2024
This is a follow-up and addition to our article about social media marketing at the beginning of the year which can be found here.…
Trade Show Materials
Go BIG and Get Noticed with Large-Format Printing
As marketers, attending trade shows and consumer events has given us a unique perspective on what truly captures people’s attention. It’s clear that size…
Continue Reading Go BIG and Get Noticed with Large-Format Printing
Achieving Trade Show Success with Engaging Booth Displays
Trade shows offer a golden opportunity for businesses to showcase their products or services, generate leads, and expand their network. To make the most…
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Web Design
The Top Web Design Mistakes We See In Atlantic Canada
Web design is crucial for Atlantic Canadian businesses, especially for companies trying to reach broader digital audiences. However, small businesses often encounter issues that…
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SEO is Much More Than a Single Purchase
In the digital era, Search Engine Optimization (SEO) continues to be an essential part of website marketing, driving visibility, engagement, and conversions. However, the…
Do You Know Where Your Passwords Are?
Why Knowing Your Hosting Details Matters Do you have control of your website and social media accounts? This is a question that often leaves…