In today’s competitive marketplace, successful businesses understand that simply selling products or services is no longer enough. They recognize the importance of creating a unique and memorable customer experience that goes beyond traditional marketing tactics. This article delves into the phenomenon of why consumers are willing to pay more for a company’s products when they […]
Are Billboards worth it?
During a recent drive from Fredericton to Grand Falls, we took notice of the billboards along the way and evaluated their advertising impact. Surprisingly, most of the billboards on the Trans-Canada Highway (TCH) were permanent structures, unlike the monthly rentals commonly seen in urban areas. Billboards on Highways: Captivating Audiences in Empty Landscapes The billboards […]
Go BIG and Get Noticed with Large-Format Printing
As marketers, attending trade shows and consumer events has given us a unique perspective on what truly captures people’s attention. It’s clear that size matters when it comes to attracting visitors to your booth or storefront. A small banner may go unnoticed, while a booth with professionally produced, well-lit large-format graphics steals the spotlight. Many […]
Do You Have Permission?
Do you enjoy being constantly interrupted by marketing messages? Traditional marketing and advertising often rely on interrupting consumers, bombarding them with messages. However, in an era where we are overwhelmed with information, many individuals suffer from interruption overload and simply tune out. Wouldn’t it be refreshing if companies asked for your permission before marketing to […]
Strategies for Maximizing ROI Through Media Investments
Clients often ask us about the optimal allocation of their marketing budget to various media. For the purpose of this article, we use recommendations by Roy H. Williams, author of “Secret Formulas from The Wizard of Ads” as a starting point and our own experiences to flush out our strategies below. Unlocking the secrets to […]