If you’ve read any of our web development articles, you already know the basics of things to consider building the site. Now it’s time to create the content. When building a new website, creating captivating content is paramount to engaging your audience and standing out among the competition. In this guide, we’ll discuss the significance of high-quality copywriting and the impact of authentic photography in building credibility and fostering connections with your prospects and customers. Let’s dive in!
Persuasive Copywriting: Crafting Content that Converts
While not everyone is a copywriter, the significance of impactful content cannot be overstated. Consider hiring a professional copywriter to collaborate with you in creating persuasive copy that sells. If budget constraints exist, another cost-effective approach is to write the content yourself and then have it edited by a copywriter or your marketing agency. Aim for clear, concise, and easily understandable language, avoiding industry jargon that might alienate visitors.
Popping up rapidly in 2023 are also all the generative AI tools that can write things for you. Buyer beware though. We’ve explored numerous and you get what you put in. You have to “train” many of the programs with prompts. The free versions are a good starting point, but you’ll then have to play the role of copy editor. The paid ones are much better, but will get more prohibitively expensive as the market begins dictating the prices.
Captivating Visuals: The Role of Authentic Photography in Website Design
Photography is often overlooked in website development, with many resorting to generic stock photos. But how many times have you seen the same person shaking a hand in a post online from an organization in Fredericton and one from Vancouver? How does this truly represent the area or organization they are trying to promote? Using real photos of you, your business and real New Brunswickers establishes credibility and fosters a personal connection with your audience. While incorporating a few stock photos is acceptable as we don’t all have budgets for high-quality photos all the time, think about working with an agency in a one-off project to capture a suite of genuine images that showcase your brand’s personality and authenticity. If the coordination is done well, you should only need them and the actors for 1 day and you’ll have enough content to populate your images now and in the future.
Seamless User Experience: Presenting Information Effectively
When building your website, focus on delivering information in a user-friendly format. Organize content in a logical manner, ensuring that visitors can easily find the information they seek. Optimize for readability and accessibility, utilizing intuitive navigation and clear calls to action. Readers should only have to click at most three times before finding what they are looking for. By offering a smooth and intuitive user experience, you enhance engagement and encourage visitors to explore your site further.
As you continue your journey of creating a new website, remember that compelling content plays a pivotal role in attracting and retaining your audience. By understanding your target market, crafting persuasive copy, utilizing authentic photography, and having a great user experience, you’ll establish a strong online presence that effectively communicates your brand’s value proposition.
Need help? At Kiers Marketing, we have the expertise you need to help grow your business and keep projects and budgets efficient.