We’ve already discussed the crucial steps involved in creating a new website, from decision-making to content creation and photography. Now, let’s delve into the aspect that makes your website truly shine: its design.
The Importance of Design in Website Development: Beyond Aesthetics
Website design isn’t merely about aesthetics; it’s about functionality too. While many talented designers treat websites as art, it’s important not to forget that a website has a specific purpose – to sell for you.
We’ve seen it time and time again: a business goes for the latest trend in web design, but forgets the tactics and designs that have always worked. A year or two later, their site still looks OK, but half of the trendy functions and animations no longer work due to outdated plugins or even file formats.
Designing Your Website with Customers in Mind: Simplify and Streamline
When your customers visit your website, they seek information that will aid their purchase decisions. They aren’t looking for flashy animations or distractions like dancing pigs or flying elephants. That may hook them in, but it won’t keep them exploring your site. In fact, simplicity and clarity should be your guiding principles. Avoid overwhelming your homepage with a multitude of colours and excessive links. Your potential customer needs to get where they want within 3 clicks or less.
All of these extras slow down your site speed and even with a three-second delay, Google states that you’ve already lost up to 40% of your potential site visitors and even more if they are on a cellphone.
Crafting a Professional and User-Friendly Website Design
Always keep your customers in mind when designing your site. Ensure it’s easy for them to find what they need, with a design that doesn’t overshadow your main message. While incorporating a slider on the home page is acceptable, ensure that any movement is subtle and not distracting to the viewer. Position your main messages front and centre, capturing visitors’ attention and keeping them engaged. Impress your site’s visitors with a simple and professional design that showcases your expertise.
In our next installment, we’ll conclude our website series by sharing valuable tips on building your site to maximize its discoverability and ensure it can be easily found by your target audience.