Municipal election season is upon us and signs are popping up all over the place and I’m noticing that some are easy to read and some have a lot of information on them. It’s even harder to digest the information when there’s a group of signs in one area, all competing for the viewer’s attention.
This tip is actually the same for any sign or graphic that you have for your business. Keep it simple! People are driving by your sign at a speed of at least 50 kmh. They don’t have time to read more than five or six words. An election sign that has more than that loses effectiveness. Taglines and bullet points really don’t work.
The same applies to any large format project like bus signs, billboards and vehicle graphics. Many designers try to do too much, especially with vehicle graphics, to the point where it’s hard to find the company name. Remember to keep it simple, it’s more effective that way.
Everything I’ve mentioned comes down to common sense. Think about your message and how to get it out there so that people will see it and understand it.