Digital Sign Advertising: Is It Worth Your Investment?
Digital sign advertising has been a prevalent form of advertising for a long time. Recently, you may have noticed an increase in their presence, with more signs appearing in various locations, all seeking advertisers. While this isn’t necessarily a negative development, it’s important to understand that not all signs are equally effective or appropriately priced.
Many businesses have been requesting digital sign ad layouts, and as a result, we are witnessing lower price points for these ads. Ad rates typically align with the size of the audience. For instance, a sign on a busy street might claim to receive 20,000 impressions per day. However, since ads are displayed in a loop, you need to divide the number of impressions by the number of ads running. Therefore, if there are ten ads in the loop, you will only receive 2,000 impressions per day.
Maximizing the Potential of Digital Signage: Factors to Consider
There are additional factors to consider as well. Most drivers pass by these signs at a speed of at least 50 kph, making it crucial to keep your message simple and clear. Attempting to convey too much information will likely result in disappointment.
With digital signs now prevalent everywhere, it’s important to be selective if you decide to use this medium. Before selecting a location, ask yourself questions such as: How much traffic does the sign attract? Is it situated in a prime location? Does it cater to your target market? While I appreciate this advertising medium, it must be the right place at the right price. Otherwise, you may find a static sign more beneficial, without the need for a looping system.
Given the right strategy and audience, digital signs can be effective and help wow your potential customer, but you need to make sure it’s a wise investment. Is this option better for you than the multitude of other advertising options available these days?
If you’re not sure, reach out and talk to us today! We’re here to help.