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KIERS Marketing

KIERS Marketing

Marketing :: Design :: Printing :: Fredericton NB

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Five Important Steps for Building a Strong Brand Identity

1. Define Your Belief

Differentiate yourself by defining your core belief and mission as a company. Stand out from the competition and clearly state what sets you apart. For example, Dove believes in making beauty accessible to everyone.

2. Shape Your Culture

Develop a company culture that aligns with your mission and influences all aspects of your business. Create a mindset that impacts how you interact internally and externally. Google values innovation and experimentation, fostering a creative environment.

3. Identify Your Audience

Instead of targeting everyone, focus on your core audience. Tailor your branding message specifically to them. Nike effectively addresses their marketing to athletes, resonating with their target audience.

4. Evoke Emotion

Create a positive and fulfilling emotional experience for your customers. Consider how they feel when interacting with your business, products, or services. Reinforce this feeling in your brand messaging. Apple generates anticipation by introducing innovative technology.

5. Establish Your Voice

Craft a consistent voice and tone for your brand messaging. This sets expectations and creates a distinct identity. Harley Davidson uses an aggressive and strong tone that aligns with their branding.

By addressing these questions, you’ll establish a solid brand framework, allowing you to define other crucial aspects of your business. 

If you have any questions or need assistance, our team is here to help you discover and develop your brand.

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January 29, 2023 Branding & Identity, Marketing

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KIERS Marketing

Copyright © 2025 K!ERS MARKETING
761 UNION STREET, FREDERICTON, NB E3A 3P3
506 444.0950 • EMAIL • GOOGLE MAP

Have questions? Want to throw around some ideas?

We look forward to hearing from you. Drop us a line and let’s chat!

Have questions? Want to throw around some ideas?

We look forward to hearing from you. Drop us a line and let’s chat!

 

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