Ever notice how something stands out when it’s out of its usual place?
As humans, we’re naturally inclined to focus on advertising messages at eye level or above. However, when people walk through bustling malls or downtown sidewalks, their gaze often shifts downward, scanning the floor for unexpected obstacles or more likely these days, looking at their cellphone. And guess what? That makes it an ideal spot for advertising.
Floor graphics have had a resurgence since the COVID pandemic, and for good reason—they demand attention. While eye-level displays might catch the eye of passersby in trade shows or shopping centres, they can easily be overlooked amidst distractions and surrounding clutter. Properly laminated and installed floor graphics, on the other hand, are impossible to miss. They remain constantly visible, stretching across the unobstructed view provided by smooth, clean floors.
But that’s not all. Another effective way to convey your advertising message is through stair risers. When people ascend stairs, their instinct is to look down, ensuring they don’t miss a step. This makes graphics on stair risers highly visible and impactful.
Floor graphics deliver outstanding results. Why? Because they’re often impossible to ignore. If they’re there, you’ll look down every time. Consider the endless possibilities that exist in public spaces and your own business premises. The investment is truly worthwhile.
Looking for somewhere to start? We can help design, print and install all your graphic needs!