In today’s vast marketing landscape, many companies overlook one of their most powerful assets: email. If you’re reading this email, it means you’ve opened it, recognizing its potential value (which we hope it delivers!). If you’re considering or already using email as a marketing tool, here are some essential do’s and don’ts to enhance your effectiveness:
DO…
- Obtain permission from recipients before sending emails. Canadian law dictates you must remove someone after 2 years of them not interacting with you.
- Craft compelling emails with clear calls to action. This should relate to the action you want people to take.
- Optimize your email design for seamless mobile viewing. Most people view things online through their phones.
- Personalize your subject lines to grab attention. This helps create the hook to get people to open the email.
- Maintain a conversational tone to engage readers. Digital media has become very personal which you’d know if you read our article on personalization.
DON’T…
- Overload your copy with excessive links, as they may become unclickable on mobile devices.
- Rely solely on a single large image in your email design, as it may fail to load, leaving an empty page.
- Neglect your pre-header text, a valuable piece of real estate that can entice recipients to open the email.
- Overwhelm subscribers with excessive email frequency, as it may lead to disengagement.
- Blind copy (bcc) everyone, as using preferred methods of individual addressing adds a personal touch.
Email marketing possesses immense power. By implementing these simple adjustments, you can optimize every email you send and increase readership.
Want to learn more about any of the points above? Reach out today!
