One of our readers had a question after our last post about store signs. “Should your phone number be on your storefront sign?” It’s a valid query in today’s dynamic marketing landscape. Let’s dive in and explore the best practices for impactful business signage in Fredericton.
While it was common to include phone numbers on signs 20 years ago, the effectiveness of signage has evolved. To determine what your sign should accomplish, consider your goals. If it’s primarily about brand identification, simplicity is key. A logo and tagline, if available, are usually sufficient. However, during my drive around town, I noticed signs overloaded with excessive information, hindering clear identification.
So, should you display your phone number on your sign? The answer is NO. Passersby who are genuinely interested will stop in. For those in a rush or when you’re closed, they’ll resort to a quick Google search. Ensure your online presence is robust, providing essential details such as contact number, operating hours, website address, and pertinent information.
Maximize your signage impact by focusing on captivating design, effective storytelling, and strategic marketing. Let your sign act as a powerful visual cue, leaving a lasting impression on potential customers.
Looking for expert guidance on marketing or business signage? Reach out to us today, and let’s create a compelling sign that elevates your brand and attracts your target audience!
