Marketing Genius or a Naïve Public? We have weekly predictions on the resetting of gasoline prices. If the price per litre goes up a penny, people often buy gas on Wednesday, just to save.... a mere fifty cents. While in the store to pay for their …
The K!ERS Marketing Blog
Be a Good Community-Minded Citizen
Getting involved in your community is a really good thing for you to do on a personal level. And without really trying, it can be good for your business too. Are you the type of business person who goes home after work and shuts the door, …
Are you over servicing your customers?
I was having lunch with a group of business people this week, which included some business owners, account managers and a CSR. One thing that most of us had in common was that our jobs were sales related. The conversation came around to customer …