In today’s fast-paced society, customers have developed an “I want it now!” mindset, fueled by instant communication and the convenience of digital platforms and AI. The importance of fast turnaround time cannot be underestimated. This article explores the significance of meeting customer expectations promptly and the impact it can have on building customer loyalty and gaining a competitive edge.
Delighting Customers
There are many weeks where we at Kiers Marketing find ourselves having to complete a big project on a tight deadline. Just last week a customer decided to buy from us again because of the great turnaround on their last project.
On their previous project, they were attending a trade show and needed a last minute poster designed, printed, laminated and ready for shipping the next day. We met the deadline. The project we received from them this week was much larger than the last one and it’s looking like they will turn into a regular customer.
This is one of the main benefits of being able to provide a quick turnaround, and we’re able to do this because we have the experience and tools necessary all right under one roof.
There has been a societal shift toward immediate gratification and businesses that regularly meet fast turnaround times gain a significant advantage in the market.
Addressing Customer Urgency
There is an emotional aspect of purchasing decisions. The modern consumer often desires immediate gratification. By understanding and empathizing with their needs, you can position your business as the solution.
A business can’t always do things last minute and we’re no different. But put yourselves in the customer’s shoes who accidentally miscalculated the number of posters they needed for their big 25th anniversary event. #KiersKares and so we try to relate to their situation. This makes us kinder marketers and motivates us to do an even better job. We understand the importance of the event and feel the client’s pain.
Amplifying Fast Turnaround in Marketing
It’s exactly what we’re doing now.
Incorporate your fast turnaround time as a prominent selling point in your marketing materials. Clearly communicate your ability to meet deadlines swiftly and consistently. Use persuasive language and compelling visuals to capture attention. Make it evident that choosing your business means receiving their desired product or service promptly.
Tailoring Turnaround to Their Schedule
Marketers, depending on who you talk to, are in the service industry. We’re here to meet the clients’ needs. Aligning with customers’ schedules and preferences enhances their overall experience. If you read our article on Customer Service, you’ll know that when they can, the head of Kiers will personally deliver the content when the client’s schedule dictates. Your business should adapt your processes to accommodate customer demands and reinforce your commitment to providing excellent service. It pays off in the long run.
By recognizing the “I want it now!” mindset prevalent in today’s society, businesses can leverage fast turnaround as a powerful marketing strategy. Position your brand as the go-to option for customers in a rush. Incorporate the concept of fast delivery into your marketing efforts and clearly communicate your ability to meet urgent deadlines. By offering fast turnaround and aligning with customer expectations, you can foster loyalty, drive sales growth, and stay ahead of the competition in the dynamic world of marketing.
