Hey there, Kiers Nation! Today’s blog post brought to you by a recent interaction we had while conducting standard sales outreach campaigns and were told this: “We don’t do any marketing; we have all the patients we need.” Let’s talk about that and a similar question we hear all the time: “Why should I spend […]
marketing
The Evolution of Consumer Loyalty in a Digital Economy
Consumer loyalty has transformed dramatically over the past few decades, moving beyond traditional brand allegiance to emphasize active engagement and shared values. For marketers in Atlantic Canada, where trends often follow the pace of larger urban centers like Toronto or Vancouver, this shift presents unique challenges and opportunities. In smaller, tightly-knit communities, understanding how to […]
Social Media Mistakes Small Businesses Make
Social media is a powerful tool for small businesses, but when resources are limited, certain mistakes can seriously impact your performance. Here are the most common mistakes and how to fix them. 1. Being on Too Many Platforms Many businesses feel the need to have a presence on every social platform, but this often spreads […]
The Top Web Design Mistakes We See In Atlantic Canada
Web design is crucial for Atlantic Canadian businesses, especially for companies trying to reach broader digital audiences. However, small businesses often encounter issues that can affect both user experience and SEO performance. Here’s a deeper dive into the top mistakes and actionable steps to fix them. 1. Not Mobile-Optimizing Your Website Mobile traffic now accounts […]
The Downsides of Hiring Freelancers for Marketing
Freelancing has become an increasingly popular option for small businesses. Whether it’s through personal connections or global platforms like Fiverr, hiring freelancers offers the allure of affordability and convenience. For businesses in small towns across Atlantic Canada, where budgets are often tight, this can seem like an attractive solution. However, the reality is that freelancers—especially […]