Consumer loyalty has transformed dramatically over the past few decades, moving beyond traditional brand allegiance to emphasize active engagement and shared values. For marketers in Atlantic Canada, where trends often follow the pace of larger urban centers like Toronto or Vancouver, this shift presents unique challenges and opportunities. In smaller, tightly-knit communities, understanding how to […]
marketing strategy
The Downsides of Hiring Freelancers for Marketing
Freelancing has become an increasingly popular option for small businesses. Whether it’s through personal connections or global platforms like Fiverr, hiring freelancers offers the allure of affordability and convenience. For businesses in small towns across Atlantic Canada, where budgets are often tight, this can seem like an attractive solution. However, the reality is that freelancers—especially […]
Why You Can’t Afford Not to Sell Online
NOTE: Before we get to it, It should be noted that our Digital Marketing Manager, has lived in cities of each size below and that is how the sizes were chosen. He’s also seen the power of foot traffic in massive cities with a population of tens of millions, which is partially why they wrote […]
Worry No More about Marketing Budgets
How do you determine the right marketing budgets? That single question remains one of the most perplexing for small businesses in Canada. With opinions varying widely and numerous variables to consider, it’s no wonder that establishing a marketing budget can seem daunting. While online resources suggest allocating anywhere from 2% to 25% of your revenue […]
SEO is Much More Than a Single Purchase
In the digital era, Search Engine Optimization (SEO) continues to be an essential part of website marketing, driving visibility, engagement, and conversions. However, the complexity and ever-evolving nature of SEO means that achieving and maintaining high search rankings is not as simple as paying a one-time fee, and it NEVER was. This article delves into […]