Freelancing has become an increasingly popular option for small businesses. Whether it’s through personal connections or global platforms like Fiverr, hiring freelancers offers the allure of affordability and convenience. For businesses in small towns across Atlantic Canada, where budgets are often tight, this can seem like an attractive solution. However, the reality is that freelancers—especially […]
marketing strategy
Small Business, Small Town, Small Market Size: Why You Can’t Afford Not to Sell Online
NOTE: Before we get to it, It should be noted that our Digital Marketing Manager, has lived in cities of each size below and that is how the sizes were chosen. He’s also seen the power of foot traffic in massive cities with a population of tens of millions, which is partially why they wrote […]
Worry No More about Marketing Budgets
How do you determine the right marketing budgets? That single question remains one of the most perplexing for small businesses in Canada. With opinions varying widely and numerous variables to consider, it’s no wonder that establishing a marketing budget can seem daunting. While online resources suggest allocating anywhere from 2% to 25% of your revenue […]
Unravelling SEO: A Continuous Journey Beyond a Single Price Tag
In the digital era, Search Engine Optimization (SEO) continues to be an essential part of website marketing, driving visibility, engagement, and conversions. However, the complexity and ever-evolving nature of SEO means that achieving and maintaining high search rankings is not as simple as paying a one-time fee, and it NEVER was. This article delves into […]