In the last Kiers blog post I talked about the importance of cadence - or timing - in your social media efforts. I mentioned that you should pay attention to the types of posts you are sharing and how they space out across your channels. What are the …
social media marketing
Social Media Cadence: Finding Your Brand’s Rhythm
At Kiers one of the components of social media marketing that we’re continuously helping our clients with is answering the question “how often should I post?” This is a great question to be asking and the answer is going to vary based on a number of …
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Are your Facebook posts effective?
There are many ways to measure how your Facebook posts are doing - including reach, impressions, referral traffic and click through rate. But really, the best way to tell how a post is doing, is by the number of engagements. Engagement measures the …