Since Covid began, my face-to-face meetings have dropped dramatically and my box of business cards is still full. With very few meetings and no functions, I wondered if the business card was still relevant.
In the past, I have gone to meetings where there are business people in the room that don’t have cards. I’m the first to admit that I am old school when it comes to the sales process and business cards have always been a part of that. So I read up on it.
The article I read polled 16 experts on whether business cards were a thing of the past and the results surprised me. Nine thought business cards were still necessary, four people said they were still okay in tandem with digital applications and only three said we should get rid of them altogether. So the consensus is that we should probably keep them around for the foreseeable future anyway.
Business cards help build your brand and are in fact a pretty good marketing tool as well. My wife says I am a borderline hoarder, which I always deny. But as you can see by the photo above, in my forty plus years in sales and marketing, I have never thrown out a business card that was given to me. If I have met you somewhere along the way I have your card. Some of you have five or six different cards in my pile (you know who you are).