One of the most challenging (and fun) exercises a marketing firm can tackle is creating a label and campaign for a new beverage. You have to consider the brand identity, requirements, label size and shape, psychology, readability, target audience, and most importantly: getting attention. When you walk into a liquor store it is a sea […]
Graphic Design
Are Business Cards Still Relevant?
Depends on who you want to connect with With face-to-face meetings winding back up since COVID, our once-full boxes of business cards have slowly started disappearing again. The question then arose: Are business cards still valuable in today’s digital age? While attending meetings, we’ve encountered professionals without cards even before the COVID-19 pandemic shut everything […]
Getting a Clearer Picture: A Guide to Graphic Design and Colour
Part One: Understanding File Formats for Design Projects In your career, whether for personal or business purposes, you may have encountered the need to create marketing materials such as brochures, posters, websites, social media posts, catalogues, or business cards. The world of design can be overwhelming, with its various file formats like JPG, GIF, TIF, […]