Hey there, Kiers Nation! Today’s blog post brought to you by a recent interaction we had while conducting standard sales outreach campaigns and were told this: “We don’t do any marketing; we have all the patients we need.” Let’s talk about that and a similar question we hear all the time: “Why should I spend […]
The Evolution of Consumer Loyalty in a Digital Economy
Consumer loyalty has transformed dramatically over the past few decades, moving beyond traditional brand allegiance to emphasize active engagement and shared values. For marketers in Atlantic Canada, where trends often follow the pace of larger urban centers like Toronto or Vancouver, this shift presents unique challenges and opportunities. In smaller, tightly-knit communities, understanding how to […]
Top Graphic Design Mistakes We See: A 40-Year Perspective
As a marketing agency with 40 years of experience in New Brunswick, we’ve seen countless graphic design projects pass through our hands. Throughout our journey, we’ve noticed some common mistakes that many Atlantic Canadian businesses make when it comes to their designs. These errors are not only detrimental to the visual appeal but can also […]
Social Media Mistakes Small Businesses Make
Social media is a powerful tool for small businesses, but when resources are limited, certain mistakes can seriously impact your performance. Here are the most common mistakes and how to fix them. 1. Being on Too Many Platforms Many businesses feel the need to have a presence on every social platform, but this often spreads […]
Top Video Editing Mistakes Small Businesses Make
Video content is a powerful way to engage audiences, but editing mistakes can detract from professionalism and impact. Here’s how small businesses can avoid the most common video editing errors and ensure polished, high-quality video content. 1. Ignoring Audio Transitions A common mistake in video editing is abrupt or harsh audio transitions. Ending a video’s […]