In today’s digital age, customers crave two-way communication with the brands they choose to interact with. Gone are the days of static marketing messages – consumers expect personalized experiences and real-time engagement. This is where conversational marketing takes center stage. Conversational marketing is all about fostering meaningful dialogues with your target audience. It’s the reason […]
Rise of AI and the Power of Authenticity in 2024
The marketing landscape is constantly evolving, and in 2024 it’s accelerated. With the recent boom in Artificial Intelligence (AI), content creation tools are becoming increasingly sophisticated. While this may seem like a marketer’s dream – fast, efficient content generation – a crucial factor is emerging: the need for authentic marketing. In this article, we’ll explore […]
The Crucial Step Before Engaging a Marketing Agency: Preparing Your Ideas
Collaboration between businesses and marketing agencies can unlock incredible potential and create an excellent foundation for your marketing strategy and business growth. However, the foundation of this partnership is often predicated on the clarity and preparation of the business seeking marketing expertise. Having a well-defined idea, creative brief (yes, traditionally this was solely the marketing […]
SEO is Much More Than a Single Purchase
In the digital era, Search Engine Optimization (SEO) continues to be an essential part of website marketing, driving visibility, engagement, and conversions. However, the complexity and ever-evolving nature of SEO means that achieving and maintaining high search rankings is not as simple as paying a one-time fee, and it NEVER was. This article delves into […]
The Future of Social Media Marketing in 2024
As we progress through 2024, the landscape of social media marketing continues to evolve at a rapid pace. With technological advancements and changing user behaviours, businesses need to adapt to stay ahead in the digital world. This article explores the latest trends and some of Kiers Marketing’s predictions in social media marketing for 2024. For […]