Digital Sign Advertising: Is It Worth Your Investment? Digital sign advertising has been a prevalent form of advertising for a long time. Recently, you may have noticed an increase in their presence, with more signs appearing in various locations, all seeking advertisers. While this isn’t necessarily a negative development, it’s important to understand that not […]
Why Buying Local in Atlantic Canada Makes a Difference
Every once in a while, there are grassroots movements encouraging consumers to buy local. These efforts range in success, but often don’t last long as the market corrects itself and people have to go back into super saving mode, but we’ve seen that with a more established, structured and supportive campaign with multiple partners, the […]
Is Your Marketing Ready for 2024?
Plan Ahead for Success Introduction As the world becomes more digitally focused, businesses must adapt their marketing strategies to stay relevant and competitive. With 2024 just around the corner (yes, we’re thinking that far ahead), it’s time to start thinking ahead and creating a marketing plan that will set your business up for success. But […]
“Just Don’t Look”
Clickbait, the Psychological Tool to Help Increase Ad Revenue “You’ll never guess what (insert person’s favourite movie star’s name) was caught doing today”. Have you clicked on a similarly titled article only to find out that the celebrity you like just had a fancy lunch? We know you have because we have too. Are you […]
Mobile Responsiveness: The Modern Web Experience
The Importance of Mobile Responsiveness for Your Website It’s astonishing how many websites we visit lack mobile responsiveness. A mobile-responsive site ensures a seamless user experience across all devices. On the other hand, a non-responsive site appears cramped on phones or tablets, making navigation challenging for users. If your website isn’t mobile-responsive yet, it’s high […]