If you’ve never paid for advertising OR, if you are a new business, read on to see how you build your strategy to build brand awareness and still drive sales, but more sustainably and cost-effectively. If you’re either thinking about digital ads or don’t fully understand the necessity of selling online in an extremely small […]
Marketing
The Impact of Social Media on Buying Decisions and Consumer Behaviour
NOTE: While we understand there’s a lot of information online to help businesses understand social media and, more broadly, digital media and how to succeed, we also know how “general” those online results and data are. That’s why at Kiers Marketing, we invest in data analysis coupled with our 40 years in business to create […]
Kiers Marketing Departs X (formerly Twitter)
It is with a slight bit of sadness that we announce our departure from X. This decision wasn’t made lightly, and we wanted to take a moment to explain our reasoning. As a data-driven marketing agency, we prioritize measurable results for our clients and ourselves. X’s recent removal of free analytics makes it difficult to […]
The Social Media Algorithm Enigma: Lean Into the Change
In the ever-evolving world of social media, the digital algorithms that govern content visibility remain a constant source of intrigue and frustration for marketers. Understanding how these algorithms work and how to optimize your content for them is crucial for reaching your target audience and achieving your social media goals. But the key to success […]
Content is Still King/Queen: But How Does It Reign in 2024?
Content marketing remains an unshakeable pillar in any successful marketing strategy. However, the digital landscape is constantly evolving, and simply churning out content is no longer enough to grab attention. To truly stand out in 2024, you need to understand the latest trends and tailor your content for maximum impact. Please Note: What follows is […]