Social media is a powerful tool for small businesses, but when resources are limited, certain mistakes can seriously impact your performance. Here are the most common mistakes and how to fix them. 1. Being on Too Many Platforms Many businesses feel the need to have a presence on every social platform, but this often spreads […]
social media
Meta Business Portfolio, Accounts Center, Business Manager and Page
The new Meta Business Portfolio along with Accounts Center, Meta Business Suite, and Facebook Business page are complex. However, they are just interconnected tools designed to help businesses manage their presence on Meta platforms (Facebook, Instagram, and WhatsApp). But why create this structure in the first place? Essentially, Meta wanted to make it easier for […]
Top Social Media Marketing Trends in 2024
This is a follow-up and addition to our article about social media marketing at the beginning of the year which can be found here. In 2024, social media marketing is rapidly evolving, and for businesses in Atlantic Canada—especially those in smaller towns—keeping up with these trends can make a huge difference in visibility and engagement. […]
Why Consistency is the Key to Social Media Success
Social media success is often painted as a quick win, but the truth is, consistency over time (plus a few paid ads) is what frequently drives results. For small businesses in Atlantic Canada, showing up consistently on social media is critical for building trust and keeping your business top of mind. 1. Regular Posting Builds […]
Social Media Maze: Optimizing Content Creation in 2024
The social media landscape is a dynamic ecosystem, constantly evolving with new platforms emerging alongside established giants. To stay ahead of the curve and reach your target audience effectively, you need to understand the unique strengths and nuances of each platform. Here’s an in-depth guide on how to leverage some of the most popular social […]