Have you ever wondered why so many companies choose to advertise at sporting events like hockey, soccer, and baseball? The answer is simple: because it works. Discover the power of sports venue advertising and how it can be a game-changer for your business. From rink boards that captivate audiences during every game to the bustling […]
Now That’s a Good Sign
One of our readers had a question after our last post about store signs. “Should your phone number be on your storefront sign?” It’s a valid query in today’s dynamic marketing landscape. Let’s dive in and explore the best practices for impactful business signage in Fredericton. While it was common to include phone numbers on […]
Tips for Successful Promotion and Advertising
Golf tournaments and other such summer events are in full swing during the summer months. This presents many opportunities for organizations to showcase their brand and connect with potential customers. As golf courses across the country host various tournaments for charitable causes, it’s crucial to seize this moment by becoming a sponsor. However, to make […]
Finding the Winning Formula: Crafting the Right Digital Marketing Mix
Know Your Customers, Reach Your Goals: Creating an Effective Marketing Mix To answer these questions, it is crucial to have a deep understanding of your target audience. You need to know their demographics such as age, gender, location, lifestyle, and interests. Why? Consider the plethora of options available: online ads, SEO, email marketing, direct mail, […]
Are Business Cards Still Relevant?
Depends on who you want to connect with With face-to-face meetings winding back up since COVID, our once-full boxes of business cards have slowly started disappearing again. The question then arose: Are business cards still valuable in today’s digital age? While attending meetings, we’ve encountered professionals without cards even before the COVID-19 pandemic shut everything […]