Know Your Customers, Reach Your Goals: Creating an Effective Marketing Mix To answer these questions, it is crucial to have a deep understanding of your target audience. You need to know their demographics such as age, gender, location, lifestyle, and interests. Why? Consider the plethora of options available: online ads, SEO, email marketing, direct mail, […]
Marketing
Are Business Cards Still Relevant?
Depends on who you want to connect with With face-to-face meetings winding back up since COVID, our once-full boxes of business cards have slowly started disappearing again. The question then arose: Are business cards still valuable in today’s digital age? While attending meetings, we’ve encountered professionals without cards even before the COVID-19 pandemic shut everything […]
Content Marketing vs. Digital Noise: Amplify Your Message with Strategic Advertising
You’ve probably seen it everywhere if you’re trying to learn all about social media. “Content is King”. That used to be a one and done situation before everyone got online. In today’s crowded digital media landscape, creating great content is where you should start before posting online. However, great content alone may not be enough […]
Election Signage: Be Effective and Be Smart
As municipal election season arrives, signs are popping up everywhere, vying for attention. However, not all signs are created equal. Some are easily readable, while others overwhelm viewers with excessive information. In crowded sign clusters, it becomes even more challenging for messages to be digested. This tip applies not only to election signage but also […]
Are Your Facebook Posts Effective? Track Engagement Rate for Maximum Impact
Why Engagement Matters on Facebook Engagement reflects the number of actions taken on your post, such as link clicks, post shares, reactions, and comments. It indicates that your content resonates with your audience and encourages them to interact. Here’s why engagement is so valuable: Tracking Engagement and Maximizing Results To measure and improve engagement, utilize […]