One of the most challenging (and fun) exercises a marketing firm can tackle is creating a label and campaign for a new beverage. You have to consider the brand identity, requirements, label size and shape, psychology, readability, target audience, and most importantly: getting attention. When you walk into a liquor store it is a sea […]
Branding & Identity
Branding: Beyond Promotional Marketing
Branding transcends marketing and encompasses all facets of your business or organization. To achieve success, it is crucial that every aspect aligns with and supports your brand. Your people, as one of your most valuable assets, play a pivotal role in delivering and embodying your brand. In this blog post, we will delve into the […]
Are Business Cards Still Relevant?
Depends on who you want to connect with With face-to-face meetings winding back up since COVID, our once-full boxes of business cards have slowly started disappearing again. The question then arose: Are business cards still valuable in today’s digital age? While attending meetings, we’ve encountered professionals without cards even before the COVID-19 pandemic shut everything […]
17 Years of Beers and Business
We strive to build lasting client relationships. Kiers cares about your stories and we love sharing them with the world. Our partnership with Picaroons began in 2003, crafting their memorable tagline, “Get Fresh with a Local.” From label designs to marketing collateral, our collaboration expanded. As their business flourished, they took design and marketing in-house, […]
Five Important Steps for Building a Strong Brand Identity
1. Define Your Belief Differentiate yourself by defining your core belief and mission as a company. Stand out from the competition and clearly state what sets you apart. For example, Dove believes in making beauty accessible to everyone. 2. Shape Your Culture Develop a company culture that aligns with your mission and influences all aspects […]