One of the most challenging (and fun) exercises a marketing firm can tackle is creating a label and campaign for a new beverage. You have to consider the brand identity, requirements, label size and shape, psychology, readability, target audience, and most importantly: getting attention. When you walk into a liquor store it is a sea […]
Marketing Strategy
Data Analytics: The Most Important Tool for Your Marketing Efforts in 2024
It’s 2024. You’ve been in business for a decade. You’ve recently gone through the Digital Adoption Program to make sure you’re prepared for the future of doing business. Things were going smoothly for years until you suddenly saw a drop in both online and foot traffic. You’ll probably ask yourself “Why?” or “How can I […]
Navigating the Fractured Internet Unlocking New Avenues for Enhanced ROI in Digital Marketing
This post is about the increasingly fractured landscape of online social platforms. What was once just 2 or 4 platforms, has evolved into dozens.
Hello? It’s 2024, Who Are You Trying to Reach? It’s Not Me
Want to know about how to reach your specific target audience/demographics? Read this post.
Are You Great at What You Do, or Just Good?
Essential Characteristics of Highly Successful Marketing Professionals Are you responsible for marketing your company or organization? Discover the key traits that can help you become a great marketer. Read on to unlock the secrets of success in the dynamic world of marketing. 1. Patience – The Key to Effective Marketing To be a marketing star, […]