In today’s vast marketing landscape, many companies overlook one of their most powerful assets: email. If you’re reading this email, it means you’ve opened it, recognizing its potential value (which we hope it delivers!). If you’re considering or already using email as a marketing tool, here are some essential do’s and don’ts to enhance your […]
Marketing Strategy
Do people care about customer service?
YES. Have you ever handed over website text to an agency and they simply copy and paste without reviewing and offering suggestions? We’ve seen it a lot. Over the years, we’ve had the pleasure of connecting with a diverse group of professionals, including business owners, account managers, and CSRs. The topic of customer service often […]
Building Customer Loyalty: Moving Beyond Price in the Sales Game
Does Price Really Matter? In the world of sales, it’s crucial to understand the factors that drive customers to choose your business. Is it solely based on price, or are there other key elements at play? This article explores the significance of customer loyalty and offers insights on how to create an exceptional buying experience […]
Why Buying Local in Atlantic Canada Makes a Difference
Every once in a while, there are grassroots movements encouraging consumers to buy local. These efforts range in success, but often don’t last long as the market corrects itself and people have to go back into super saving mode, but we’ve seen that with a more established, structured and supportive campaign with multiple partners, the […]
Is Your Marketing Ready for 2024?
Plan Ahead for Success Introduction As the world becomes more digitally focused, businesses must adapt their marketing strategies to stay relevant and competitive. With 2024 just around the corner (yes, we’re thinking that far ahead), it’s time to start thinking ahead and creating a marketing plan that will set your business up for success. But […]