Know Your Customers, Reach Your Goals: Creating an Effective Marketing Mix To answer these questions, it is crucial to have a deep understanding of your target audience. You need to know their demographics such as age, gender, location, lifestyle, and interests. Why? Consider the plethora of options available: online ads, SEO, email marketing, direct mail, […]
Marketing Strategy
Content Marketing vs. Digital Noise: Amplify Your Message with Strategic Advertising
You’ve probably seen it everywhere if you’re trying to learn all about social media. “Content is King”. That used to be a one and done situation before everyone got online. In today’s crowded digital media landscape, creating great content is where you should start before posting online. However, great content alone may not be enough […]
Unleash the Power of Google Analytics for Data-Driven Decision Making
Google Analytics and data in general are mandatory if you want to track and analyze your online traffic and gain valuable insights into the effectiveness of your marketing endeavours. Whether you run a small business or a large enterprise, harnessing the full potential of Google Analytics is a must—and the best part? It’s completely free. […]
Maximize the Impact of Your Email Marketing Campaigns
In today’s vast marketing landscape, many companies overlook one of their most powerful assets: email. If you’re reading this email, it means you’ve opened it, recognizing its potential value (which we hope it delivers!). If you’re considering or already using email as a marketing tool, here are some essential do’s and don’ts to enhance your […]
Do people care about customer service?
YES. Have you ever handed over website text to an agency and they simply copy and paste without reviewing and offering suggestions? We’ve seen it a lot. Over the years, we’ve had the pleasure of connecting with a diverse group of professionals, including business owners, account managers, and CSRs. The topic of customer service often […]